Addressing the privacy issues related to advertising technology and online tracking has been a key focus since FPF’s founding. Increasingly, the mobile advertising space, geo-location tracking, and indoor positioning technologies are at the forefront of online data management, retail, and new consumer offerings. Thus, it is not surprising that regulators, industry leaders, and advocates are taking a hard look at questions about how to appropriately collect and handle consumer data for advertising, location-based targeting, and audience measurement. Additionally, as public awareness of targeted and personalized advertising grows, organizations are pushed to deliver more helpful, relevant ads by less intrusive means. FPF curates a gallery of leading practices, provides up-to-date analysis of emerging and evolving technologies, convenes stakeholders in a monthly working group call, and works with policymakers, advocates, and other stakeholders to support leading privacy practices for the use of location data.
FPF’s Year in Review 2024
With contributions from Judy Wang, Communications Intern 2024 was a landmark year for the Future of Privacy Forum, as we continued to grow our privacy leadership through research and analysis, domestic and global meetings, expert testimony, and more – all while commemorating our 15th anniversary. Expanding our AI Footprint While 2023 was the year of […]
Privacy Roundup from Summer Developer Conference Season 2024
Ahh, summer. A time for hot dogs, swimming pools, and software developer conferences. For third-party application developers to deliver new tools with the best features for the lucrative fall quarter, they must have access to all the APIs and tools by the summer before. This has meant that early summer has become known as a […]
Two New Apple and Google Platform Privacy Requirements Kicking In Now
Apple’s important mandatory requirements affecting iOS apps are about to kick in, and Google’s new requirements for publishers and advertisers have just gone into effect. Accurately implementing these requirements calls for close cooperation between the legal, privacy, and ad ops teams. Apple’s Privacy Manifests At WWDC 2023, Apple announced privacy manifests, signatures for SDKs, and […]
Examining Novel Advertising Solutions: A Proposed Risk-Utility Framework
This week, the Future of Privacy Forum released Advertising in the Age of Data Protection: Background for a Proposed Risk-Utility Framework for Novel Advertising Solutions (v 1.0), which will be open for Public Comment until May 26, 2024. The digital advertising industry is in the midst of a sea change. Around the world, privacy regulators […]
Colorado’s Approval of Global Privacy Control: Implications for Advertisers and Publishers
The privacy laws of both Colorado and California require organizations to recognize Universal Opt-Out Mechanisms (UOOMs), a tool through which a person can invoke their opt out rights broadly across all the websites they visit. While California has required responding to certain UOOMs since July 2021, the Colorado Attorney General has only recently approved their […]
Survey of Current Universal Opt-Out Mechanisms
With contributions from Aaron Massey, FPF Senior Policy Analyst and Technologist, Keir Lamont, Director for U.S. Legislation, and Tariq Yusuf, FPF Policy Intern Several technologies can help individuals configure their devices to automatically opt out of web services’ requests to sell or share personal information for targeted advertising. Seven state privacy laws require that organizations […]
Knowledge is Power: The Future of Privacy Forum launches FPF Training Program
“An investment in knowledge always pays the best interest”–Ben Franklin Let’s make 2023 the year we invest in ourselves, our teams, and the knowledge needed to best navigate this dynamic world of privacy and data protection. I am fortunate to know many of you who will read this blog post, but for those who I […]
“Are crumbles all that remains of the cookies?” A conversation on the future of ad tech at the Nordic Privacy Arena 2021
On September 27 and 28, 2021, the Swedish Data Protection Forum (Forum för Dataskydd) hosted the 2021 edition of the Nordic Privacy Arena (“Operationalising Data Privacy – Challenges, best practices, and success stories”) in Stockholm, Sweden. This hybrid event brought together privacy practitioners, watchdogs, and academics to debate some of the most pressing issues regarding […]
Christy Harris Discusses Trends in Ad Tech
We’re talking to FPF senior policy experts about their work on important privacy issues. Today, Christy Harris, CIPP/US, Director of Technology and Privacy Research, is sharing her perspective on ad tech and privacy. Prior to joining the FPF team, Christy spent almost 20 years at AOL, where she helped navigate novel consumer privacy issues in […]
iOS Privacy Advances
Law and legislation take the lead in setting standards for protecting personal data, but the policies and norms established by companies also play a central role. This has been the case particularly for global platforms providing the services used by billions in the course of daily life. Apple’s 2020 Worldwide Developer Conference (WWDC) previewed a […]